Integrated campaign planning
Each year, Mayo Clinic celebrates Nurses Week, a recognition of the organization’s incredible nurses and the exceptional care they bring to patients and families. In line with the celebratory theme for the year set by the planning group — I am Because We Are — the 2025 Nurses Week campaign sought to highlight teamwork and authentic storytelling from the nurse perspective.
My role
Campaign strategy, content development, creative oversight
Who
Mayo Clinic
A multi-channel approach
Leveraging a multi-channel approach was key to reinforcing foundational messaging and thematic elements for the year. Complemented by regional activities and local communications, the cross-channel campaign included content for:
Email
Video
Social media
Intranet